826CHI Giving Season Appeal
I led creative direction, strategy, and copywriting for 826CHI’s giving season fundraising campaign—building a concept rooted in storytelling and joy. Through coordinated email, social, and event content, the campaign raised $130K, 826CHI’s most successful appeal to date. Illustrations by Haoshu Deng.
Year
2023
Client
826CHI
“We want to express our sincere gratitude for your unwavering support of 826CHI and the students we serve. Since July, over 400 students have flooded our writing lab with laughter, learning, creativity, and storytelling, and 180 of our high schoolers have crafted compelling, authentic essays for their college applications.”
— copy from End of Year Appeal Letter
